THE ADLER PLANETARIUM
[SOCIAL MEDIA MANAGEMENT | WEBSITE LAUNCH & MAINTENANCE | INFLUENCER MARKETING]

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ADLER WEBSITE  REDESIGN, LAUNCH & MANAGEMENT

My first major project as Social Media Coordinator & Webmaster at the Adler Planetarium was project managing and executing the Adler's new and improved website. Collaborating with departments across the institution and several outsourced vendors, I successfully launched the new site one month ahead of deadline and continued to maintain the website's content while monitoring performance and traffic through Google Analytics.


Photo:  Nick Ulivieri

ADLER AMBASSADOR PROGRAM

The Adler Ambassador program is an influencer marketing initiative that I created and managed throughout my tenure at the institution. I scouted and recruited a diverse group of Chicago-based tastemakers and photographers who were eager to share their own interpretation of the Adler experience. Through the Adler Ambassador program, we reached a wider audience base, increased the Adler's following and overall presence on Instagram, and generated brand awareness in a thoughtful, authentic manner.