THE ADLER PLANETARIUM
[SOCIAL MEDIA MANAGEMENT | WEBSITE LAUNCH & MAINTENANCE | INFLUENCER MARKETING]
ADLER WEBSITE REDESIGN, LAUNCH & MANAGEMENT
My first major project as Social Media Coordinator & Webmaster at the Adler Planetarium was project managing and executing the Adler's new and improved website. Collaborating with departments across the institution and several outsourced vendors, I successfully launched the new site one month ahead of deadline and continued to maintain the website's content while monitoring performance and traffic through Google Analytics.
ADLER AMBASSADOR PROGRAM
The Adler Ambassador program is an influencer marketing initiative that I created and managed throughout my tenure at the institution. I scouted and recruited a diverse group of Chicago-based tastemakers and photographers who were eager to share their own interpretation of the Adler experience. Through the Adler Ambassador program, we reached a wider audience base, increased the Adler's following and overall presence on Instagram, and generated brand awareness in a thoughtful, authentic manner.