METRO | SMARTBAR | GMAN TAVERN
[publicity | copywriting | email marketing]


I have served as the Publicity Director of Metro Chicago, Smartbar, and GMan Tavern since October 2016. In this role I develop, manage, and implement annual and day-to-day strategic PR and communications plans. My day-to-day routine includes crafting press kits, press releases, and media advisories. I also spend a substantial amount of time cultivating relationships with Chicagoland media contacts and businesses and managing press inquiries, interviews, and appearances for venue artist rosters and venue founder Joe Shanahan. 

Along with securing key media placements and developing content for the trio of music venues, I also lead the development and execution of digital and email marketing campaigns. I act as copywriter for brand assets including building signage, event invitations, promotional packages, and auction listings. I also oversee all facets of brand-driven media opportunities, including documentary appearances, location scouting, building tours, and more. 

Some copywriting samples for the Metro / Smartbar / GMan Tavern family can be read below.


METRO HISTORY

The Metro stage is a lot of things to a lot of people—a big break, a headliner’s dream, and even a wedding altar—but no matter what transpires under the nearly hundred-year-old roof, one thing remains the sole focus—the music.

Joe Shanahan began his journey in artistic propriety as a Columbia College graduate with a keen ear for the underground music shaking Chicago’s musical core. Shanahan spent his post-collegiate years trekking to New York and London to experience the happenings redefining the global arts community. He returned with an “act local, think global” business philosophy and an urge to fill the void in his home city’s art scene. Shanahan began throwing fringe gatherings in his loft, but soon the crowds, and his ambition, grew too large for the space.

It seems appropriate that a venue that’s blazed its own trail began with a band doing just the same. R.E.M., the off-kilter Georgians shaking garages and dorm rooms across the country, landed at Metro for a last-minute slot in Metro’s “big room.” With a five-dollar ticket and an enthusiastic crowd, Shanahan was left with enough cash to treat the staff to a round of pizza at the end of the night. He called Metro’s pilot show a resounding victory.

While the benchmark for success has changed over the years at Metro, the ideology has remained stalwart. Cross platforms; break boundaries; and pool talent from the local, regional and national levels. Local H took the stage with Nirvana’s groundbreaking set still settling into the stage’s grooves. Elliott Smith’s Chicago swan song rang through the building in the same month as Sleater-Kinney’s fiery feminist punk.

Metro isn’t in the business of simply buying talent, though—breeding the acts gracing the stage is engrained in the venue’s artistic credo. Year in and year out for over three decades, the Metro roster has maintained a delicate balance between national headliners and local up-and-comers. With every musical movement that has swept across Chicago—and the country—Metro has booked the key players on all platforms. From Joe Shanahan’s early championing of alt-rock pioneers Smashing Pumpkins to ushering in pop-punk royalty Alkaline Trio and Fall Out Boy and even Chance the Rapper’s recent meteoric rise to fame – countless Chicago artists have laid their roots in Metro as a business, sanctuary, and springboard.

The future is a straight line for most, but for Metro it’s a vast landscape—it’s a sprawl that continues to grow with every blink. One thing that is certain is that Metro will continue to serve as an artistic refuge that transcends the bricks and mortar of nightclub and rock venue—it’s an experience, an unforgettable one at that.


GMAN TAVERN HISTORY

THE STORY
It’s a tried-and-true tradition: spending the hours bookending a Metro show or Cubs game with a drink at GMan Tavern. With our expansive beer list, friendly and knowledgable  bartenders and eclectic event calendar—hosting programming that ranges from trivia and acoustic sets to film screenings and activist meetings and election polling—it’s no wonder that the ritual has stood the test of time. GMan Tavern is more than a bar—it’s a clubhouse, a neighborhood watering hole, a safe haven from the pandemonium of Wrigleyville’s rowdy sports bars, and a piece of Chicago tavern history. 

GMan Tavern joined Joe Shanahan’s “North Clark Street campus” when the building was acquired from Dan Schnitta in 2012. While GMan Tavern is the new addition to the Metro/smartbar collective, 3740 N. Clark’s past echoes throughout the two-room sprawl thanks to careful restoration of the building’s construction and decor. Down to its era-specific light fixtures, restored patterned tile floor, and reclaimed bar top, GMan Tavern is a beacon of Chicago tavern history preserved with care. We like to make history of our own, too—our manager, Katie DeGroote, and our front bar’s jukebox (ringing from wood speakers lovingly restored by DOOM Audio) were named the best in Chicago by the Chicago Reader

GMan Tavern’s back bar is a fully outfitted music venue, featuring custom-designed speakers and audio system by DOOM Audio. With reverence for  the neighborhood’s vibrant history and eyes set on a bright future, GMan Tavern strives to enrich Chicago’s tavern and arts scene as the “last bastion of bohemia” on North Clark Street.

THE BUILDING
3740 N. Clark St. boasts a rich cultural history at both local and national echelons. The building’s first real estate deed dates back to 1905 and its first round of construction commenced in the early 1900s, standing as Wrigley Field’s “friendly neighbor over the left field wall” for over a century.

Before becoming the tavern it is today, GMan Tavern’s abode hosted a tailor shop, mapmaker’s office, barber shop, lingerie manufacturer, Japanese-American newspaper, and resale shop. GMan Tavern’s edifice has made a splash at the international level, as well, thanks to appearances in the Martin Scorsese-directed pool hall drama The Color Of Money, starring Tom Cruise and Paul Newman. It’s not all grit and theatrics, though—GMan Tavern is featured in the opening sequence of Kyle Kinane’s highly acclaimed Comedy Central special Loose in Chicago, which was filmed right next door at Metro.

The building played a heavy hand in shaping Wrigleyville’s cultural history thanks to our Music Room’s tenure as the Remains Theater, which hosted plays by the likes of David Mamet and Larry Kramer, and the home base for local classical music sensations  the Chicago Klezmer Ensemble. The 3740 address’s foray into the bar scene began with the opening of the Grand Slam Tavern, which later morphed into the Gingerman Tavern. GMan Tavern has continued to celebrate its versatile space by serving as an art gallery, music venue, polling place, local watering hole, Cubs game viewing spot, and even the home base for the Thanksgiving Eve conclave “Stories, Lies & Pints.”

THE VISION
As a sister venue to Metro and smartbar, GMan Tavern echoes its neighbors’ core philosophy: serving the artistic community of Chicago by showcasing national headliners and excavating local/regional hidden talent. You never know where an artist’s journey will lead from our stage—the first show at GMan Tavern was headlined by then-unknown troubadour Jake Bugg; he swiftly sold out Metro barely a year later. 

GMan Tavern supports all artistic disciplines; whether we’re hosting a photography exhibition or poetry/spoken word reading, even a local comedy showcase. If our walls could talk, you’d hear stories about parties with Mike Mills of REM and Sharon Jones and the Dap-Kings, late-night DJ sets with the Numero Group and live sets by Poi Dog Pondering and Tommy Stinson (The Replacements), surprise aftershows with The Menzingers and Frank Turner and Scott Lucas (Local H). We like to keep it in the family, too—bartenders Damien Wilburn and Laura Zielinski are part of The Blind Staggers, and the Lawrence Arms’ Brendan Kelly can be found slinging his famous Bloody Mary’s from the bar on certain afternoons, or stepping up for an acoustic set. Longtime friends WXRT have welcomed Lowdown Brass Band and Chrissie Hynde (The Pretenders) to our stage, WBEZ’s Don Hall has brought spoken word and poetry readings to the Music Room, Vocalo has welcomed hip-hop showcases, and we’ve even hosted our Bloodshot Records pal Lydia Loveless for a surprise late-night aftershow, along with her labelmate Robbie Fulks. 

Whether you’re an artist or a local, GMan Tavern is your neighborhood watering hole, venue for discovery, and destination for conversation.

THE FUTURE
GMan Tavern’s history is constantly being written—and you can be a part of it. From party rentals to catered cocktail hours and sponsored events to your band’s headlining night, there’s a place for you at GMan Tavern. Email [Talent Buyer] for more information and rental rates.

No matter who you are or where you’re from, when you’re kicking back for a drink and conversation, you’re part of the GMan Tavern story.